Mobile App for Last Minute Hotel Reservations Benefits Consumers

Priceline.com is definitely on the right track with its latest mobile application for travelers, in my opinion. The company’s Tonight Only Deals for hotel reservations will be posted each day at 11 a.m. and people who are looking for a reservation at the last minute can access these deals until 11 p.m. or all the rooms are filled, whichever comes first.

    

Just like me, the 70% of mobile device users prefer to wait until the day of check-in to make a hotel reservation. I adore this new app and others will appreciate it as well. Just under half of desktop computer users choose this strategy to help them find a place to stay at the last minute.

Plenty of people resist the urge to make their hotel reservations well in advance, and it’s not surprising when you consider that sites like Priceline.com offer much better deals for those of us who are prepared to be flexible and not limit their choices to a particular hotel chain. If this applies to you, consider yourself in good company: approximately 58% of consumers will wait until they get within 20 miles of a hotel to make a reservation, and another 35% of travelers do not make a move to find a place to stay until they are a mile away. This mobile application makes the process of finding a place to stay a much simpler process. Thanks to this app and the mobile web, I will never book in advance again.