Choose the Right Mobile Marketing Methods for Your Business

We focus primarily on mobile marketing solutions for enterprise clients and agencies, and how companies should structure their efforts, but do you ever think about what mobile engagement platforms tell customers about the businesses using them? The ability to reach out to prospective buyers wherever they happen to be is a huge advantage when you are trying to promote your products or services, but you want to make sure that the types of mobile campaigns and ads you choose to run accurately reflect your brand.

People who own tablets are more likely to respond to the mobile marketing ads they see on their devices than smartphone users. The ratio of tablet owners to smartphone users who actually respond to mobile messages is two to one.

A recent study indicates that mobile device users are more likely to pay attention to ads that include a video and that 20 percent of users prefer mobile marketing ads that are interactive. Over one-third of women like display ads (banner or video), while 29 percent prefer to receive SMS messages.

If you want to make sure that your mobile marketing efforts are targeted appropriately, keep track of the apps, games, and utilities your customers are downloading. You will be able to use this information to understand their preferences so that you can ensure that the content you are providing will be of interest to your target market.

The New Sweet Spot? SMS Marketing & the College Demographic

According to a recent Nielson report, if a brand wants to reach young mobile users aged 18-24, they need to do so via SMS messaging. This current demographic is within arms reach of their phone at all times of the day and sending nearly 1,700 text messages monthly.  However, if businesses do not take into account the user habits of this particular demographic then what appears to be a successful campaign could easily fail. 

 

SMS messaging is a great way to reach consumers to build brand awareness and increase overall engagement, rather than a means to make sales pitches.  This demographic is more likely to opt-out if they feel they are trying to be sold on a product or business rather than informed.  Therefore, companies will want to build a relationship with these customers by using SMS messaging to inform customers about products, pricing, specials, and exclusive offers for mobile users.

In order to engage this demographic you must keep the messages clear and simple.  College students are not interested in lengthy messages that provide them little benefits.  Use simple language and universal text shortcuts to avoid ambiguity and get your point across easily.

And lastly, a business can make better use of the SMS campaign if they integrate two-way SMS communication.  This way, brands can go beyond awareness to create dialogues with their customers, increasing loyalty significantly. Don’t just push messages at consumers but pull messages as well.