Mobile Marketing Should Include a Next Step for Consumers

I've been thinking about mobile marketing and whether it is doing enough to engage consumers lately. Mobile ads or creating a mobile website are effective parts of your overall cell phone marketing campaign, and your goal should always be to think about what you would like your customer to do next.

Getting the customer to click on the ad or visit your mobile website opens up an opportunity for you to have ongoing contact with that prospect. The more often you engage with the customer, the more likely he or she is to buy from you at some point.

One of the best practices for mobile engagement that you can use in your mobile engagement marketing efforts is to capture your customers' contact information (with their permission, of course). Once you have this information, you can follow up from the initial contact with a mobile coupon or a special offer. For maximum effectiveness, you will want to make sure that you offer some type of reward to the customer immediately after receiving his or her contact information.

After the initial reward, make a point of contacting the customers on your list at regular intervals with information and offers that they will find informative and relevant. Contacting customers on their mobile device is a very effective way to boost revenue, since the message reaches buyers on the go, and they can make an immediate decision about whether to place an order or visit your brick and mortar location right away.