I've been thinking about mobile marketing
and whether it is doing enough to engage consumers lately. Mobile ads or
creating a mobile website are effective parts of your overall cell phone marketing
campaign, and your goal should always be to think about what you would like
your customer to do next.
Getting the customer to click on the ad
or visit your mobile website opens up an
opportunity for you to have ongoing contact with that prospect. The more often
you engage with the customer, the more likely he or she is to buy from you at
some point.
One of the best practices for mobile
engagement that you can use in your mobile engagement marketing efforts is to
capture your customers' contact information (with their permission, of course).
Once you have this information, you can follow up from the initial contact with
a mobile coupon or a special offer. For maximum effectiveness, you will want to
make sure that you offer some type of reward to the customer immediately after
receiving his or her contact information.
After the initial reward, make a point
of contacting the customers on your list at regular intervals with information
and offers that they will find informative and relevant. Contacting customers
on their mobile device is a very effective way to boost revenue, since the
message reaches buyers on the go, and they can make an immediate decision about
whether to place an order or visit your brick and mortar location right away.
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