As most mothers know, their shopping habits change significantly when they decide to start a family, so it makes
sense that they would respond well to mobile marketing initiatives made by
retailers. From the time they find out that there is a little one on the way,
they have very little time for themselves, but the number of tasks they are
expected to perform in and around the house rises exponentially.
As a group, mothers are pressed for
time but know they need to make decisions about buying items from retailers.
This presents a golden opportunity for stores to connect with this demographic
by bringing mobile coupons, text message promotions, and SMS marketing
directly to their smartphones or mobile devices. Once a woman has one or more
children who need her time and care, she has even less time to comparison shop
for items she wishes to purchase.
If she can receive mobile marketing
promotions and/or mobile coupons directly wherever she happens
to be at present, she is halfway to making a decision to buy from that
particular store. All the retailer has to do is make the effort to connect with
this particular group of customers. To sweeten the deal, if a retailer can
offer extras like how to videos, or independent reviews of its products, this
attention to detail will only serve to boost sales.
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