We focus primarily on mobile marketing solutions for enterprise clients and agencies, and how companies should structure their efforts, but do you ever think about what mobile engagement platforms tell customers about the businesses using them? The ability to reach out to prospective buyers wherever they happen to be is a huge advantage when you are trying to promote your products or services, but you want to make sure that the types of mobile campaigns and ads you choose to run accurately reflect your brand.
People who own tablets are more likely to respond to the mobile marketing ads they see on their devices than smartphone users. The ratio of tablet owners to smartphone users who actually respond to mobile messages is two to one.
A recent study indicates that mobile device users are more likely to pay attention to ads that include a video and that 20 percent of users prefer mobile marketing ads that are interactive. Over one-third of women like display ads (banner or video), while 29 percent prefer to receive SMS messages.
If you want to make sure that your mobile marketing efforts are targeted appropriately, keep track of the apps, games, and utilities your customers are downloading. You will be able to use this information to understand their preferences so that you can ensure that the content you are providing will be of interest to your target market.