Visit Site Facebook YouTube RSS

Wednesday, June 6, 2012

QR Code Advertising Most Effective in Print, Survey Finds


A recent study by comScore revealed some very interesting data regarding QR code usage amongst consumers. It found that 38 percent of respondents had scanned QR codes placed on product packaging, but that the best performing QR codes in advertising were placed in newspapers or magazines. Half of smartphone users who had scanned the QR codes advertising promotions had done so from these types of print media.

These types of scannable codes have been part of mobile marketing for several years now. Smartphone users can simply point their phones at a code to scan it in the same manner as a cashier in a store scans a barcode to record the price of an item at the checkout.

Only 10 percent of smartphone users used their devices to scan business cards or brochures, according to the survey results. Approximately one-third of respondents reported that they scanned a flyer, poster, or a website using their smartphone.

I can understand why newspapers and magazines would be the most popular media for QR code marketing use among consumers. A person who is reading a newspaper or a magazine is more likely to take his or her time to read through the material in detail. Web surfers, in contrast, tend to skim through what they are looking at. Another reason why print media works better with QR codes in advertising is that this material can include instructions about what these square codes are and how to use them effectively.

20 comments:

  1. With the card scanners, you're really paying for the software and not so much the scanning hardware. Card scanner software does all the work of recognition for you. Try this biz card scanner through which you can organized or fetched all the data from business cards.

    ReplyDelete
  2. I just added this website to my rss reader, great stuff. Can’t get enough! Innovation Technologies

    ReplyDelete
  3. thanks for sharing this website it is very useful information . such it wonderful articlebusy download

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. smm panel

    smm heart


    Great post, I want to thank you for this informative read; I really appreciate sharing this great post. Keep up the good work!

    ReplyDelete
  6. smm panel This content is simply exciting and creative. I have been deciding on a institutional move and this has helped me with one aspect. smm world

    ReplyDelete
  7. Keep up the good work you are doing here,it's very helpful my friend. 바둑이사이트넷

    ReplyDelete
  8. This is an extraordinary element for sharing this useful message. I am dazzled by the information you have on this blog.
    카지노

    ReplyDelete
  9. I appreciate you sharing this information. I really enjoy your blog post. A very informative and mesmerising blog post was shared by you.
    SMM Panel Cheapest

    ReplyDelete
  10. enchanting temples and tombs of thousands of years. Moving to Cairo, the capital and most famous city in  https://arbdar.com/  Egypt where you will find yourself among

    ReplyDelete
  11. Once you've obtained an Instagram panel script, you'll need to configure and adapt it to match the demands of your company. This might entail installing and customising your numerous services, establishing payment choices, and designing a user-friendly interface.

    ReplyDelete
  12. Thanks for sharing the information keep updating, looking forward to more post. Nice post ! I love its your site after reading ! thanks for sharing. I appreciate you sharing this information. I really enjoy your blog post. A very informative blog post was shared by you.
    violation of protective order virginia
    Divorce law new jersey

    ReplyDelete
  13. Through reading, I realized that you possess excellent writing skills and a remarkable ability to provide information concisely and clearly. I greatly benefited from the article you wrote, as it highlighted the دار الاستعلامات importance of عرب دار government services and how querying them online الاستعلام عن facilitates citizens' access.

    I particularly enjoyed the comprehensive and transparent manner in which you presented the content, effectively  الاستعلام عن خدمات السعودية explaining the benefits and advantages for citizens in a convincing and seamless manner. I noticed that you consistently prioritize  الاستعلام عن خدمات مصر the citizens, focusing on improving their experience, saving time and effort, and enabling quick and flexible access to government services.

    ReplyDelete
  14. Excellent Article and Very informative too. This had discussed with high quality contents. Abogado Trafico Alexandria Va

    ReplyDelete
  15. Scannable codes can link users to websites, videos, product details, contact information, or exclusive content. They simplify processes like checking out in stores, accessing event tickets, or connecting with a business. Their versatility and convenience make scannable codes an essential tool for sharing information, engaging audiences, and streamlining interactions in our increasingly mobile and digital world. Abogado Trafico Hopewell VA

    ReplyDelete
  16. QR code has been in almost all of the stores. Previous bar code is slightly replaced by QR code. Keep posting more informative blogs. Divorce Lawyer in Fairfax VA

    ReplyDelete
  17. Amazing, Your blogs are really good and informative. I got a lots of useful information in your blogs. Approximately one-third of respondents reported that they scanned a flyer, poster, or a website using their smartphone tax and estate lawyer. It is very great and useful to all. Keeps sharing more useful blogs...

    ReplyDelete
  18. Hats off to the Fairfax Traffic Lawyer! Their professionalism and effective strategies make them a go-to for traffic offenses. I experienced top-notch service, and their commitment to client success is truly commendable. If you need legal help on the road, look no further!

    ReplyDelete
  19. norfolk virginia bankruptcy lawyers
    The article discusses the effectiveness of QR code advertising in print, focusing on the survey methodology used. It evaluates the presentation of key findings, focusing on the most impactful insights. It also suggests a comparative analysis between QR code advertising in print and other mediums to provide a broader perspective. Practical implementation tips are suggested for businesses looking to implement QR code advertising in print. Visual illustrations, such as charts or graphs, are suggested to enhance understanding of statistical data. Industry insights are suggested to provide valuable context for the survey's trends and future outlook. If any limitations or biases are identified, they are transparently addressed in the article. Reader engagement is encouraged through questions related to QR code advertising or inviting readers to share their experiences. The article is reviewed for grammar and language clarity, ensuring well-constructed sentences and accessible terminology. The conclusion is assessed for its effectiveness in summarizing the implications of the survey findings for businesses or advertisers. The comments are tailored based on the specific details and focus of the "QR Code Advertising Most Effective in Print, Survey Finds" article.

    ReplyDelete