Companies that fail to get involved in the mobile technology revolution are running the risk of being left behind. I can appreciate that some corporate marketing types may shy away from embracing mobile techniques to interact with their customers, but the fact remains that this method of reaching out to buyers is only going to get bigger.
With the use of smartphones increasing among members of the public, these devices present multiple opportunities for companies to get the word out about their brand. A good example of the way mobile technology can used to promote a brand is to look at use patterns during the Super Bowl. The number of consumers who made a point of getting more information by using their mobile device while watching a game tripled.
Today’s consumers do not want to wait to find information they need to learn about products or make a buying decision. Mobile marketers know that when buyers are able to access the information they need quickly, they are more likely to take the next step and make a purchase. The best reason for embracing mobile marketing is that this strategy works.
Customers are increasingly connecting to brands using social networking through mobile devices, and this trend is going to continue. If I was devising a marketing strategy for my company, I would make sure I had mobile marketing covered.
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