Tuesday, November 1, 2011

Mobile Devices to Lead the Way in Holiday Shopping

If you’re like me and are not a huge fan of going to stores during the holiday season, you may want to embrace mobile technology this year and shop with your favorite electronic device. The day after Thanksgiving, “Black Friday” may even lose its distinction of being the busiest shopping day of the year in the U.S.

Search engine giant Google is predicting that a whopping 15 percent of “Black Friday” searches for merchandise will be made from mobile devices. This makes perfect sense to me: if I can save time and maybe some money by shopping online, that is the way to go. Using a mobile device makes it even more of an attractive option to me, and I bet that plenty of other shoppers will feel the same way.

An interesting trend is that shoppers are getting an even bigger jump on their holiday shopping by starting the process on Thanksgiving Day. Retailers who attract customers through Facebook appear to be the big winners here, with companies reporting that Turkey Day was the biggest single day for sales for the entire year. Internet users who visit a social networking site first and then click through to the parent site convert into buyers at twice the standard rate.

Savvy online retailers take note: there are customers who are ready to pull out their wallets once they get up from the Thanksgiving dinner table, and you tap into this market by establishing a presence on social networking sites.

Source: http://www.portfolio.com/views/blogs/executive-style/2011/10/13/five-disruptive-holiday-shopping-trends

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