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Thursday, January 5, 2012

Mobile Internet Users to Outnumber Desktop Counterparts by 2014

Based on this marketing forecast, businesses simply cannot afford to sit back and take a "wait-and-see” approach to adopting a mobile marketingstrategy. I know that as technology advances, and devices continue to get smaller and more portable, consumers' expectations of mobile technology is only going to continue to rise.

Now is the time for businesses of all sizes to devote a specific portion of their advertising budget to their mobile website and analyze how this will attract new business for them. Using iPhones, iPads, and tablets to access the internet and look for information will increasingly become part of the buying decision. I know that many people make a point of checking Google before they decide to purchase a product or service, and this method of gathering information and comparing prices is not going to go away.

Companies interested in mobile marketing should make a point of not ignoring the power of Facebook and other social media websites. If they want to be successful in attracting new business and retaining the current customer base, I think they need to invest a certain amount of new advertising budget and efforts into reaching out to individual customers through these sites.

Consumers are less likely to believe the corporate advertising brand or message then what another person has posted about that company online. Managing the online reputation has to be part of the overall mobile marketing strategy for it to be successful.