We focus primarily on mobile marketing
solutions for enterprise clients and agencies, and how companies should structure their efforts, but do you ever think about
what mobile engagement platforms tell customers about the businesses using them? The
ability to reach out to prospective buyers wherever they happen to be is a huge
advantage when you are trying to promote your products or services, but you
want to make sure that the types of mobile campaigns and ads you choose to run
accurately reflect your brand.
People who own tablets are more likely
to respond to the mobile marketing ads they see on their devices than
smartphone users. The ratio of tablet owners to smartphone users who actually
respond to mobile messages is two to one.
A recent study indicates
that mobile device users are more likely to pay attention to ads that include a
video and that 20 percent of users prefer mobile marketing ads that are
interactive. Over one-third of women like display ads (banner or video), while
29 percent prefer to receive SMS
messages.
If you want to make sure that your
mobile marketing efforts are targeted appropriately, keep track of the apps,
games, and utilities your customers are downloading. You will be able to use
this information to understand their preferences so that you can ensure that
the content you are providing will be of interest to your target market.
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