If you have ever struggled to find the right rewards card in your wallet like I have, you will welcome the news that a digital wallet will allow you to store all of this type of information in one convenient place. Anything that will make it more convenient for me to get a transaction completed when visiting a retailer is a good thing as far as I am concerned.
It appears that Canadians are ready and willing to embrace this type of mobile technology. A survey conducted by Leger Marketing for PayPal Canada found that 56 percent of Canadians said that they are very comfortable with the idea of making cash-free purchases. A full 36 percent of Canucks stated that they would be willing to use a mobile device to make a variety of purchases, from something as small as a daily cup of coffee to larger items, like electronics.
What does this mean for mobile marketers? The increasing popularity of mobile devices opens up multiple opportunities to interact with consumers by placing targeted ads and offering special promotions to customers through mobile devices.
If modern consumers are already embracing the idea of going shopping with their devices, it simply makes good sense for marketers to tap into mobile shopping as a way to increase revenue. Over time, they will continue to reach out to customers in this manner.
Monday, October 31, 2011
Thursday, October 27, 2011
QR Codes from untrusted companies carry malware risk
QR codes are becoming the hot new item among major brands and retailers to drive consumers to websites, promotions, sweepstakes, and more. What's easier for consumers than to scan a code with a smartphone app and instantly go to a mobile website to learn more, compare products, or complete an action in order for you to capture critical customer data? A simple click is all it takes to access this information, quickly and conveniently.
Unfortunately, some consumers have found that snapping images of QR codes has also led to infection of their phones by malware. According to one anti-virus software company, a smartphone was infected with a code that sent a number of expensive text messages.
Malware is not the only risk associated with QR codes. They have been linked to phishing scams, too. If a smartphone user is asked to provide a user name and password for his or her e-mail account or a social networking site, this is a red flag that something may not be right.
Businesses and advertisers that use QR codes should be aware of these scams and create measures that increase consumer trust, such as only working with reputable QR code companies and listing traditional contact information near the QR code for the customer, in case they want to confirm.
Unfortunately, some consumers have found that snapping images of QR codes has also led to infection of their phones by malware. According to one anti-virus software company, a smartphone was infected with a code that sent a number of expensive text messages.
Malware is not the only risk associated with QR codes. They have been linked to phishing scams, too. If a smartphone user is asked to provide a user name and password for his or her e-mail account or a social networking site, this is a red flag that something may not be right.
Businesses and advertisers that use QR codes should be aware of these scams and create measures that increase consumer trust, such as only working with reputable QR code companies and listing traditional contact information near the QR code for the customer, in case they want to confirm.
Monday, October 24, 2011
Mobile Websites Will Drive Sales for Retailers This Holiday Season
The annual holiday shopping season is about to start, and mobile retail websites definitely have a role to play in helping consumers get the most bang for their buck. I can’t say that I enjoy shopping as an activity at any time of the year. Any technology that can make it a quicker and easier experience is something that I am prepared to embrace with open arms.
Recent surveys and data about consumer interactions with mobile web offer some very interesting results. It found that consumers are turning to mobile websites to provide them with information they need to make an educated decision. A full 63 percent of respondents said that they had visited a store’s website from a mobile device and I was surprised to find out that 41 percent of them have done so from within the store itself.
Using mobile devices to check out offerings does not necessarily translate into loyalty, though. Shoppers reported checking out the offerings from another store during the same visit.
Mobile sites can act as more than just an electronic brochure for a retail establishment. They can be an effective promotional tool for retailers. Shoppers who are already interested in researching prices and taking advantage of store coupons to find the best deals on the perfect gift will simply reach for their smart phones. Savvy store owners will make sure they are providing that information.
Source: http://eon.businesswire.com/news/eon/20111020005358/en/mobile-marketing/mobile-advertising/research
Recent surveys and data about consumer interactions with mobile web offer some very interesting results. It found that consumers are turning to mobile websites to provide them with information they need to make an educated decision. A full 63 percent of respondents said that they had visited a store’s website from a mobile device and I was surprised to find out that 41 percent of them have done so from within the store itself.
Using mobile devices to check out offerings does not necessarily translate into loyalty, though. Shoppers reported checking out the offerings from another store during the same visit.
Mobile sites can act as more than just an electronic brochure for a retail establishment. They can be an effective promotional tool for retailers. Shoppers who are already interested in researching prices and taking advantage of store coupons to find the best deals on the perfect gift will simply reach for their smart phones. Savvy store owners will make sure they are providing that information.
Source: http://eon.businesswire.com/news/eon/20111020005358/en/mobile-marketing/mobile-advertising/research
Friday, October 14, 2011
New Mobile Technology Turns Your Cell Phone into a Mobile Scanner
I was really pleased to discover recently that the very bright folks at MoBeam have turned their attention to developing mobile technology that will make some applications much easier for consumers. I’m looking forward to the day when I can buy tickets for a concert online and avoid having to go to the Will Call window at the venue to pick them up or waiting for the post. MoBeam’s technology, which may be available to the public by early 2012, will allow me to store this type of information electronically and then present it to a retailer, who will simply scan it and direct me to my seat.
MoBeam, a technology company founded in 2010, will also make it possible for consumers to get away from having to clip paper coupons and keep them organized before heading out to the stores. This approach should satisfy even the most extreme couponers and should make it easier for the average person to take advantage of this money-saving technique, which I am definitely supporting.
This company is demonstrating its belief that mobile technology should include this type of personal scanning by getting a cash injection reportedly from Matsui, Samsung and yet2Ventures of $4.9 million. These funds will be used to further develop the technology and bring it to major cell phone manufacturers. This new feature would then be offered to consumers as part of the cell phone’s package of features.
MoBeam, a technology company founded in 2010, will also make it possible for consumers to get away from having to clip paper coupons and keep them organized before heading out to the stores. This approach should satisfy even the most extreme couponers and should make it easier for the average person to take advantage of this money-saving technique, which I am definitely supporting.
This company is demonstrating its belief that mobile technology should include this type of personal scanning by getting a cash injection reportedly from Matsui, Samsung and yet2Ventures of $4.9 million. These funds will be used to further develop the technology and bring it to major cell phone manufacturers. This new feature would then be offered to consumers as part of the cell phone’s package of features.
Wednesday, October 12, 2011
Holiday Shopping with Mobile Web and Apps a Popular Choice
The holiday shopping season is almost upon us, soon we will be making our lists and checking them twice before starting to search for gifts. I always look forward to this time of year, and like the majority of shoppers (54 percent), I plan on doing mine in November or December. I can’t get organized enough to start shopping for Christmas in October but 33 percent of people decide to get an early start and (hopefully) beat the holiday rush.
When holiday shopping with mobile devices, there is no need to brave the genuine crowds at the mall to get your Christmas shopping done. People who own these types of devices are very likely to use them to get their shopping done. According to a study conducted by Mojiva, about half of mobile device owners will use them for this purpose- that includes me.
Shopping with mobile apps Shopping through mobile web
Not only will mobile device owners do their holiday shopping through mobile web or applications, they also plan to spend more on electronics than consumers who favor more traditional Christmas shopping methods. The same study found that 70 percent of them will spend $20 or more on a gift, while 40 percent will go as high as $50 on an item for someone on their Christmas wish list. Overall, it sounds like shoppers are embracing their mobile devices this holiday season. Personally, I am quite happy to skip the crowds, put on my iTunes and buy my gifts on my cell phone.
When holiday shopping with mobile devices, there is no need to brave the genuine crowds at the mall to get your Christmas shopping done. People who own these types of devices are very likely to use them to get their shopping done. According to a study conducted by Mojiva, about half of mobile device owners will use them for this purpose- that includes me.
Shopping with mobile apps Shopping through mobile web
Not only will mobile device owners do their holiday shopping through mobile web or applications, they also plan to spend more on electronics than consumers who favor more traditional Christmas shopping methods. The same study found that 70 percent of them will spend $20 or more on a gift, while 40 percent will go as high as $50 on an item for someone on their Christmas wish list. Overall, it sounds like shoppers are embracing their mobile devices this holiday season. Personally, I am quite happy to skip the crowds, put on my iTunes and buy my gifts on my cell phone.
Tuesday, October 11, 2011
Guess Using Mobile Technology to Attract Young Buyers
Guess, a clothing retailer focusing on providing fashions for men, women, children and babies, has decided to harness the power of mobile technology and social apps to bring customers into its brick and mortar stores. I think this is a really interesting concept, since young people have already enthusiastically embraced smart phones and social networking sites like Facebook.
Here’s how the concept works: Prospective Guess customers can check in at the company’s stores using Foursquare. When they do it, they are rewarded with access to a special promotion. First up for this new venture was the Urban Jungle Check-In Challenge, which is in place to promote the company’s G by Guess clothing line.
This first effort wrapped up on September 30, and now the company will need to evaluate how well this use of mobile technology has paid off for it. I find it interesting that the campaign was directed at employees as well as consumers, and I can only conclude that adding employees to the target audience helps to keep the staff engaged in the company’s products and promotions.
To keep customers and staff interested in the number of people checking in at Guess stores through Facebook and Foursquare, an online leader board was set up. Store employees and customers alike could check it out to see how “their” location was doing. What a fantastic way to create competition between stores.
Here’s how the concept works: Prospective Guess customers can check in at the company’s stores using Foursquare. When they do it, they are rewarded with access to a special promotion. First up for this new venture was the Urban Jungle Check-In Challenge, which is in place to promote the company’s G by Guess clothing line.
This first effort wrapped up on September 30, and now the company will need to evaluate how well this use of mobile technology has paid off for it. I find it interesting that the campaign was directed at employees as well as consumers, and I can only conclude that adding employees to the target audience helps to keep the staff engaged in the company’s products and promotions.
To keep customers and staff interested in the number of people checking in at Guess stores through Facebook and Foursquare, an online leader board was set up. Store employees and customers alike could check it out to see how “their” location was doing. What a fantastic way to create competition between stores.
Friday, October 7, 2011
Mobile App for Last Minute Hotel Reservations Benefits Consumers
Priceline.com is definitely on the right track with its latest mobile application for travelers, in my opinion. The company’s Tonight Only Deals for hotel reservations will be posted each day at 11 a.m. and people who are looking for a reservation at the last minute can access these deals until 11 p.m. or all the rooms are filled, whichever comes first.
Just like me, the 70% of mobile device users prefer to wait until the day of check-in to make a hotel reservation. I adore this new app and others will appreciate it as well. Just under half of desktop computer users choose this strategy to help them find a place to stay at the last minute.
Plenty of people resist the urge to make their hotel reservations well in advance, and it’s not surprising when you consider that sites like Priceline.com offer much better deals for those of us who are prepared to be flexible and not limit their choices to a particular hotel chain. If this applies to you, consider yourself in good company: approximately 58% of consumers will wait until they get within 20 miles of a hotel to make a reservation, and another 35% of travelers do not make a move to find a place to stay until they are a mile away. This mobile application makes the process of finding a place to stay a much simpler process. Thanks to this app and the mobile web, I will never book in advance again.
Just like me, the 70% of mobile device users prefer to wait until the day of check-in to make a hotel reservation. I adore this new app and others will appreciate it as well. Just under half of desktop computer users choose this strategy to help them find a place to stay at the last minute.
Plenty of people resist the urge to make their hotel reservations well in advance, and it’s not surprising when you consider that sites like Priceline.com offer much better deals for those of us who are prepared to be flexible and not limit their choices to a particular hotel chain. If this applies to you, consider yourself in good company: approximately 58% of consumers will wait until they get within 20 miles of a hotel to make a reservation, and another 35% of travelers do not make a move to find a place to stay until they are a mile away. This mobile application makes the process of finding a place to stay a much simpler process. Thanks to this app and the mobile web, I will never book in advance again.
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