Why Your Business Needs a Mobile Marketing Strategy

For business owners who haven't adopted a mobile marketing strategy, there are a number of really good reasons to get on board. In 2010, internet users were using mobile devices to get online more than 50 percent of the time. According to a recent study conducted by Ericsson, 35 percent of people who own an iPhone or an Android device check Facebook before getting out of bed in the morning.

If you are operating a retail business, you need to be prepared to accommodate customers who want to look for products and make purchases online. It makes good business sense to recognize customers' needs and to meet them. Customers are looking for easy and convenient ways to compare prices and make purchases; therefore, retailers who want to grow their customer base will respond appropriately by establishing mobile-friendly sites.

Mobile ads are an excellent way to promote a business. Messages presented in this format need to be short and easy for the reader to understand. As with other types of internet advertising, it should include a clear call to action. Mobile ads are arguably more effective than internet ads, which is an excellent reason to adopt them for your business.

If you are going to use mobile ads for your business, consider offering mobile coupons to your customers. Putting them in hand, so to speak, will lead to higher conversion rates than if you distributed paper ones.