If you are going to use QR
codes for business, you need to have a plan for using QR code
marketing effectively. I would suggest that you have a specific plan about
where you are going to direct prospective customers who scan the QR codes with
their smart phones to get the maximum benefit from this type of marketing
effort.
A number of companies use their QR codes in advertising to direct customers to their website, but this is not the
only way you can put the special barcodes to good use. They can also be used to
direct customers to your business Facebook or twitter page. Depending on where
the QR codes are placed, I can see that it may make sense to link to Google
maps so that customers can find your brick and mortar location quickly and
easily.
If you want to use your QR codes to
generate sales quickly, consider linking them to a PayPal Buy Now button. You
may want to consider this strategy if the QR code advertising appears on your
website or another location where it is likely to be seen by motivated buyers.
Another interesting innovation for QR codes is that when the code is scanned, a text message is
opened on the customer’s cell phone, which is ready to forward to a number of
his or her choice. These handy codes can also be used to provide customers with
downloadable mobile coupons, a link to a video or any other location online.
With this variety of applications, QR codes can be an important part of your
business mobile engagement platform.
Using QR codes to market your business is a good idea and it's going to be effective specially with the help of New York advertising agencies. I think this is what our newly opened restaurant needs.
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