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Wednesday, April 11, 2012

Think Content First When Creating a Mobile Website

If you have ever heard the expression, "Content is king," you may not know that it applies to businesses that are creating mobile websites as well. I know that a company's mobile website is an important part of doing business, and the success of the site will depend on the way it is set up for visitors.

One very important factor is for the company to provide answers within its content to questions that prospects and existing customers will likely be asking. This format should provide an overview of the company's products and services, as well as key points about features and benefits to mobile web browsers.

As part of your mobile engagement solutions, make sure that your mobile website is SEO optimized. If you put yourself in the shoes of your target audience and ask what types of keyword phrases they would use to find your business, you can start to build a list that you can use for your web copy.

Keep in mind that the content you are providing on a website for mobile devices must be customer friendly. Internet users do not want to have to dig for the information they need, and someone who is using a handheld device is likely to be even less patient than a desktop computer user.

When providing information to prospective customers on your mobile website, use a "show, don't tell" approach. Use figures and direct examples of how your product or service can benefit them. All of these strategies will help to make your mobile website an important business generation tool.


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  2. I think you lifted up the top most important issue for getting success in online world. Yeah, content is the prime consideration for getting ranked in the 1st page of google that can lead your online business to the rock of the goal. Another important thing you mentioned that made me so much impressed. It is about seo optimized website. Only content can not reach you the target area if it is not well optimized. Here I also would like to mention about the importance of perfectly designed web site. A beautifully designed website can take your business to its customers very fast. Oh, Website Design Edmonton might be your one stop place to solve the web design issue.

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  4. Why don't we jsut do everything people first and stop talking trying to please only the robots. It gets annoying.

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