A recent study conducted by Borrell Associates indicated that 48 percent of owners of small and medium-sized businesses said that they were "somewhat" or "very" likely to devote a portion of their business advertising budget to mobile marketing this year. This is a very positive sign for them, since the number of mobile phone owners continues to rise and better technology makes it easier for consumers to use websites for mobile devices or to click on mobile coupons and ads.
Business owners are strongly encouraged to adopt mobile marketing strategies that will appeal to local consumers. Potential buyers who are looking for information on the run are more likely to target nearby providers, and this is a way for small and medium-sized enterprises to use their advertising dollars effectively.
Another effective way for business owners to drive sales is by advertising on mobile apps for business. I thought that the numbers released from a study conducted by International Data Corporation were very interesting. They indicated that mobile app downloads are predicted to jump from 10.9 billion in 2010 to 76.9 billion by 2014. These numbers represent an impressive opportunity for businesses of all sizes to connect with potential buyers and increase revenue through effective mobile marketing strategies. Businesses can get their message out to where customers can see them and are likely to take action quickly.