Mobile coupons are a very popular mobile engagement marketing choice and there are good reasons why a company should invest in them. As consumers are becoming ever more aware of the impact their choices are having on the environment, I can see that businesses that are demonstrating their commitment to keeping things green will be more likely to attract this type of buyer. The eyes of the world will be focused on this issue on Earth Day, but presenting your business as an environmentally friendly one is one of the best practices for mobile engagement, and is something you can do on a year-round basis.
The advantage to using mobile coupons is that they can be placed in your customer's hands quickly and easily. With cell phones becoming a necessary item for many people, you can get your offer directly to your target market and personalize it so that they are more likely to take action than if you had your coupon randomly delivered to a specific geographic area.
Delivering mobile coupons directly to your customers' cell phones is a much more effective choice, since your customers are more likely to view and use the coupons, and no trees are sacrificed to make the coupon. Your business can reach out to buyers to offer special deals on a regular basis without the customer having to deal with more paper coming into their homes or lives. It's a way to do business that benefits both parties.