Visit Site Facebook YouTube RSS

Monday, February 27, 2012

Best Practices for Mobile Engagement in 2012


Mobile marketing is becoming increasingly popular among brands, and businesses must adopt best practices in order to reach customers with meaningful mobile messaging. Best practices for mobile engagement focus on people, instead of processes that keep track of transactions and various types of records. It involves a lot more than simply making a screen available to buyers and calling it a mobile app; instead, the hallmark of this type of technology is that it involves two-way interaction between the customer and the business systems.

Mobile marketing is increasingly focused on the customer's location, and this makes for an immediate, relevant interaction with the buyer from where they are at a set time. This type of system allows a business to anticipate, and then meet, its customer’s needs in a much more efficient manner.

In a sense, I can see that this type of mobile marketing was developed from the idea of placing impulse items near a cash register at a retail store. The retailer is trying to interest the buyer in adding on something to his or her order, and having that person make an in-the-moment decision. Mobile marketing works the same way, since businesses can present offers and suggest alternative or add-on products by sending messages to the buyer’s smart phone or tablet at just the right moment. This trend is likely to continue, since the number of smartphone users in the US and worldwide continues to rise.

3 comments:

  1. This is such an awesome asset, to the point that you are giving and you give it away for nothing. I cherish seeing blog that comprehend the worth. Im happy to have discovered this post as its such a fascinating one! I am dependably watchful for quality posts and articles so i assume im fortunate to have discovered this! I trust you will be including more later on... http://www.woodstockguttercleaningPros.com

    ReplyDelete
  2. I came across your blog site on the internet and check a couple of of your earlier posts. Still keep in the very great operate. I simply extra up your Feed to my personal Windows live messenger News Readers. Searching for forward to reading far more from you afterwards!?- 스포츠중계


    -------------------------------


    Im no pro, but I believe you just crafted the best point. You definitely fully understand what youre talking about, and I can seriously get behind that. Thanks for staying so upfront and so honest. 일본야구중계

    ReplyDelete
  3. Your writing style is engaging and easy to follow. Natural Stones

    ReplyDelete