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Thursday, February 23, 2012

Where to Use QR Codes for Business

Companies are always trying to create interest in their products or services, and making use of mobile technology can be an effective way to increase sales. Using QR codes for business purposes can be part of an effective marketing campaign, but I'm not sure that all business owners have a clear idea of how to use them properly.

QR codes are a specific type of barcode that can be placed on many types of media. Businesses have experimented with using them on signage, in-store promotional materials, and even on their websites. They are meant to be scanned with a smartphone. After the scan has been completed, the person holding the mobile device can get access to images, videos, a landing page, mobile website, coupons, and other information.

I think that QR codes could be especially effective on printed materials. They can be added to a company’s business cards, letterhead, and brochures quite easily. Since all of these items have limited space to share information about what the company offers, adding QR codes for business means that the company is creating multiple opportunities to interact with its customers.

If the QR codes are linked to a special offer or VIP promotion, they are more likely to be scanned by the customer. Adding a few words of text inviting the prospective customer to scan the QR code to obtain a benefit can increase the number of times the QR codes are scanned, which will ultimately help the bottom line.

9 comments:

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