The days of sitting down in front of the television to watch the Super Bowl may be over. A survey conducted by Harris Interactive found that 60 percent of mobile phone owners stated that they were going to use their phones while checking out the action on the field. We'll soon find out what the actual mobile interaction during the Super Bowl was, but I imagine it was pretty high, and opens up a new opportunity for mobile engagement marketing.I was really surprised to discover that a number of respondents stated that they were planning to use their smartphones during half time and while ads are running on television. While these results may not be good news for companies shelling out about $3.5 million for an ad on game day, it does open up an opportunity for companies to step up their mobile marketing strategies to reach out to this huge market of potential customers.
This phenomenon has been called the "second screen market," and I think that companies who are well positioned to take advantage of it will do very well. Unlike a television commercial, which is a one-way form of communication, mobile ads on smartphones have the potential to be an interactive experience for the consumer.
The person viewing the ad on a mobile phone or a tablet can see the message and then use the device to visit the company website to see special offers or get a discount coupon. The longer the customer is focused on the company's message, the more likely the interaction will result in a sale. I declare this strategy a winner, no matter what happens in the Super Bowl.
Ad agencies are so smart these days. I think if they want to get ahead, then they should put some 3D solutions into their ads or TV commercials. It'll definitely be a hit.
ReplyDeleteThese New York advertising agencies are targeting Super Bowl fans because they comprise the biggest population of consumers. They are also generous when it comes to memorabilia for their idols.
ReplyDeleteLike the calgary web designs targeting the interest of their possible audience for their websites, it is important that you market on your targeted audience. You should know where you must advertise and market because it would just be a waste of time if no one would understand you.
ReplyDeleteA big part of providing white label seo service is to target the right audience. This would lessen your job yet double your output since you would only need send your message to a fewer people but this would be relevant for them.
ReplyDeleteIn planning for the next Super Bowl, marketers should keep in mind that the game, and expensive ad placements during it, can be part of a winning plan. But there is a complex digital ecosphere where the real game is won or lost through discovery and purchase intent on search and social media.
ReplyDeleteYou need customers, we deliver them. SEO Vendor Inc. is an SEO company that crafts online marketing solutions for all types of clients using web design, Search Engine Optimization, Online paid advertising management, content marketing, and social media skills that drive traffic, generate leads, produce sales, and create lasting relationships with customers.
Your article was immensely beneficial. Thank you for generously sharing your expertise. social media promotion agency gwalior
ReplyDeleteMinimalism provides mental freedom. Decluttering physical space declutters mind. Intentional decision-making. phd thesis writing services
ReplyDelete