Thursday, February 9, 2012

Hospitality Industry Using QR Codes to Improve Guests' Experience


As time goes on, I'm always interested to find out how QR codes are being used by businesses of all kinds. The hospitality industry has come up with some interesting ways to use them to help ensure that guests enjoy their stay.

An example of one innovative way that QR codes are being used to relay information to guests is being used at the National Conference Center. The codes are posted at different locations throughout the facility to indicate eco-friendly policies. Guests scan the QR codes to learn more about other areas of the premises where the green initiatives are being used.

Guests who are staying at the Best Western Hotel Le Montparnasse in Paris who want to find out what amenities are available can scan a QR code from a brochure placed in their room. When the guest scans the code, they see a PDF document indicating all the amenities in that room. This is a highly effective way to provide a lot of information in a quick and convenient manner.

QR codes can also be used as on-site promotional tool. I was really impressed to learn that the Fountainebleau Hotel Miami Beach regularly uses QR codes to direct guests to landing pages that provide detailed information about its restaurants, bars, and spa facilities.

All of these methods of using QR codes are quite creative. I can see how using them can help to accomplish the goal of providing information without incurring large costs for printing materials.

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