When I think about best practices for
mobile engagement, the word "relationships" comes to mind.
This form of mobile marketing allows companies to reach out to customers
and connect with them directly to their handheld devices. To me, this implies a
more personal relationship than putting an advertising message on a billboard
or handing out brochures.
Instead, the text message is one that
is more personal in nature. Mobile engagement marketing and other cell phone
marketing messages can be sent to targeted groups with offers and other
information that they will find interesting. Used properly, this mobile marketing strategy has the potential to increase sales and foster customer loyalty.
Like any good relationship, mobile
engagement marketing needs to develop over time to work out well for both
parties involved. The business will need to conduct itself in a respectful
manner if it wants to keep the customer engaged.
Sending out text message advertising at
a rate of one or two per month is a great way to keep the company name firmly
focused in the customer's mind while ensuring that the customer doesn't feel
bombarded with SMS text marketing messages. I think that another important
factor to keep in mind when sending out mobile marketing messages is that the
customer should be receiving offers that are not only relevant, but also
limited to a certain amount of time. Having a clear call to action in your
mobile engagement platform is an important part of getting the recipient of the
text message to visit the business or place an order.
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