Many business owners want to add a mobile website to
their communication plan, but think that it is a luxury, not a requirement. This is the same issue that faced businesses 10 years ago with traditional websites, and now it's very clear that a traditional site is standard in business operations. A mobile website is an important mobile engagement marketing
tool for business owners. As more people are accessing the internet through
their smartphones and tablets, it becomes more important for business owners to
have a website for mobile devices as well as a website that is formatted for
desktop computer use.
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| Andrew Harper's Mobile Web |
Being able to reach out to customers
where they are, including when they are out and about, is a key element of mobile
marketing. The mobile web development needs to be formatted with the
needs of the mobile user in mind. This site needs to be kept clean and simple.
The screen on a handheld device is much smaller than on a desktop computer, and
consumers who are using it to look for information online are more likely to be
conducting highly targeted searches for specific items than randomly surfing
the internet.
The mobile site needs to be set up in a
way which is easy for the consumer to navigate and which provides basic
information very quickly. I would suggest that mobile engagement solutions
indicate the location and contact information for your business very clearly. It
is a great idea to include a button so that a smartphone user can call you
directly to ask a question or place an order right away.
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