I've been thinking about how retailers
can use mobile
marketing techniques to connect with consumers in a meaningful way
that will help them to increase sales and mobile coupons immediately came to
mind. They are a way to present mobile phone marketing offers that consumers
will find interesting and relevant directly to their smartphones or tablets.
This type of highly targeted mobile marketing
technique makes it easy for retailers to develop an ongoing mobile engagement
marketing relationship with their customers. The electronic coupons can be
forwarded to customers on a regular basis. To get the maximum result, the mobile
coupons should have a specific expiration date or be good during a certain time of
day. This tactic provides a clear call to action for the recipient and
encourages them to visit the retailer in a timely manner.
Some types of mobile
coupons require the customer to e-mail them to him or herself before
printing them. Other types of electronic coupons can be scanned at the cash
register, and the discount is immediately applied to the customer's order. The
latter type is the most convenient way to deliver a money-saving mobile coupon offer
to a prospective buyer, since he or she doesn't have to take the extra step to
print them and physically present them at the store.
If the idea is to make saving money
easy and convenient, delivering offers directly to the customer's mobile device
is the way to go.
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