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| mini TV with Smart View from Samsung |
A recent study released by Juniper Research predicted that the number of smartphone users who will be watching TV on their smartphones will increase to 240 million by the year 2014. As the number of people streaming
live TV through their mobile devices increases, the number of opportunities for
businesses to make money through mobile marketing efforts will also increase.
The digital television industry has
undergone some major changes over the past few years. As smartphone technology
has improved, the number of consumers who are using these devices to watch
video, including live television, has increased.
Consumers now have choices in when and
what they watch. They no longer necessarily have to be at home at a set time to
watch a TV show, which means that the mobile websites and mobile web
development need to be innovative in their efforts to reach out to consumers in
this market.
Short mobile ads
definitely have a place for this target market. The viewer will likely expect
to see some mobile campaigns and advertising, just as he or she does when
watching a standard television broadcast, but the ads should be kept short.
Mobile device users will be more likely to view the ad in its entirety if it is
not too time-consuming to watch.
I think the concept of mobile marketing
to streaming TV customers will be a lucrative mobile phone marketing
opportunity for companies looking to tap in to this ever-growing market.
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