Thursday, May 3, 2012

Getting Started with SMS Marketing


SMS marketing is an effective way to stay in touch with customers. To get the maximum benefit, businesses need to approach mobile as a whole a determine its overall strategy, from building their database to executing SMS messaging. The options you choose will depend on the type of business you are running and what kinds of SMS promotions, offers and information your customers will want to receive. You will also want to figure out how you will encourage customers to opt in to your SMS campaign and what the process for allowing them to opt out will be.

Once you have a basic idea of what you want to accomplish, you will need to determine what strategies you will use to build your list. I would suggest using multiple text message marketing strategies to reach this goal, such as inviting visitors to your website to sign up and instructing your staff to mention your SMS marketing program when they are communicating with customers.

Offering an incentive to customers who sign up for your SMS promotions list is a good way to encourage them to take action. The incentive can be a mobile coupon, a free service, or a special report your target market would be interested in receiving.

When you are sending out SMS text marketing messages, you will want to make sure that the content is relevant to your customer base. Treating your list members as VIPs by giving them advance notice of sales and extra special offers will encourage them to stay on your list.

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