As QR codes grow in popularity among marketers, there has been a growing debate over their effectiveness and longevity. These small square codes can be placed on displays, print ads,
on letterhead and business cards, and other locations where they can be viewed
and scanned by the customer's smartphone. QR codes for business can be an
effective mobile marketing approach if once the code is scanned, the customer
is taken to a mobile website, a video or some other location where they can
have an interactive experience.
One
solution for QR codes in advertising for small businesses would be to link the
QR code to a dedicated mobile website or other mobile engagement platform, which
will provide information about a special offer or a promotion to the viewer.
Part of setting up the mobile marketing campaign should be to look at it from
the customer's point of view so that the link the QR code is pointing to makes
sense.
As
long as the customer is being directed to a link that provides information that
he or she will find interesting and relevant, a company is more likely to be
able to use this mobile marketing strategy to get the customer to take action,
which will ultimately lead to a sale. For example, if the QR code placed on
in-store advertising points to a mobile landing page listing related products,
the customer who is interested in one item may well end up adding to his or her
order. This is a practical way that QR code marketing and QR code advertising
can drive sales.
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