Visit Site Facebook YouTube RSS

Tuesday, May 22, 2012

Mobile Marketing Can Increase Traffic During Summer Travel Season


Memorial Day weekend is just around the corner, and signifies the beginning of the 2012 summer travel season for many Americans. This year, many travelers are using their mobile phones to research, book, and review their summer vacations. Business owners in the hospitality industry can win big this travel season by using mobile marketing to offer special deals and reservation options.

Many big brands in travel have already adopted mobile marketing as part of their overall marketing strategy to reach travelers in new ways. Courtyard Hotels by Marriott have added QR codes to their lobbies that allow guests to scan a virtual concierge to find points of interest, restaurant reviews and reservations, and even weather and traffic information around the hotel location. This increases the level of interaction and convenience for many of Courtyard’s guests, adding to the overall guest experience.
Other travel and hospitality businesses can use mobile engagement to increase new visitors and visitor loyalty. Airlines such as American Airlines have embraced mobile to offer a new channel to their customers during the most competitive time of the year for new flight bookings. These airlines use SMS messaging to alert travelers of changes in flight times, available upgrades, or now boarding alerts. In addition, they can use SMS marketing, mobile websites, or mobile applications to offer exclusive pricing offers to its mobile user base. By doing this, they determine exact ROI through unique coupon codes through SMS messaging, number of redemptions on mobile websites and applications through advanced reporting technology. 

Hotels can also benefit from mobile marketing by providing guests on-the-go booking options through mobile marketing. Travelocity recently reported that 60-70% of their mobile bookings are for same-day stays. This channel is a great way to increase hotels’ occupancy rates and deliver a convenient option for travelers. In addition, hotels can use SMS marketing, QR codes to unlock deals and area information, and mobile websites and applications for booking, reviews, and special offers. 

The summer 2012 travel season is the busiest time of the year for most travel and hospitality businesses. Adding mobile marketing to an existing marketing strategy can add convenience for customers and higher bookings for businesses all-year round.

12 comments:

  1. It is easy to get caught up in thinking about trends in mobile marketing over the next year or two. With shifting technology and user patterns, making accurate predictions of even the near future is more of a guessing game than a practical exercise. However, there is value in trying to predict where the technology will end up and how people and companies will be using it in a mobile marketing context.
    seo strategy

    ReplyDelete
  2. I really enjoy reading your articles. You are the best at creating these texts.
    seo Katowice

    ReplyDelete
  3. I just shared this last day on earth cheats to my Fb account. Your writing style and chosen topics are interesting. They keep me reading till the end (not an easy feat). Even my partner thinks you write serious stuff.

    ReplyDelete
  4. indian smm reseller panel instagram
    smm bear
    Great job for publishing such a beneficial web site. Your web log isn’t only useful but
    it is additionally really creative too

    ReplyDelete
  5. smm panel All your hard work is much appreciated. Nobody can stop to admire you. Lots of appreciation. smm world

    ReplyDelete
  6. Thanks for this amazing blog. I am really gained more information. keep sharing like this...leyes de divorcio nueva jersey

    ReplyDelete
  7. Writing assignments are a vital component of a nursing student's academic journey. They foster critical thinking, research, and communication skills essential in the healthcare field. These nursing essay help assignments challenge students to explore and understand complex medical topics, develop evidence-based arguments, and improve their ability to articulate their thoughts effectively. While at times demanding, they are a valuable tool for shaping well-rounded and competent nurses.

    ReplyDelete
  8. Create an appointment with the DUI lawyer who can provide a strong defense and best possible solution. DUI Lawyer Charlotte Virginia

    ReplyDelete
  9. I love how you address common misconceptions about [Mobile Marketing Can Increase Traffic During Summer Travel Season]. Your debunking of myths adds credibility to the information presented. Well done!
    best rehabilitation centre in india for alcohol

    ReplyDelete
  10. Great read! Loved how clearly you explained complex ideas. Can't wait to apply these tips in my own projects. Thanks for making it easy to understand. Natural stone wholesaler in Delhi

    ReplyDelete
  11. This article is a gem! The way you explained this topic is clear and concise. I appreciate the effort you put into making complex concepts easy to understand. Keep up the good work!
    christmas ppt templates

    ReplyDelete