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Monday, May 14, 2012

How to Use Mobile Coupons in Your Business


Choosing to use mobile coupons is one of the best strategies that a modern business owner can use to boost sales and promote his or her enterprise. Now that the majority of adults in the U.S. own mobile phones, it makes good sense for businesses to deliver money-saving mobile coupon offers directly to their customers.

Text message promotions and mobile coupons can be delivered to the customers who have opted in to this service quickly and easily. The text message marketing can include a link to the company's mobile web site as well as a coupon code and instructions for the customer so that he or she can use it.

Spread the word about your mobile engagement platforms such as a mailing list by posting information about it on your advertising materials, your company website, your Facebook page, and in your store. Offering new subscribers a discount or another incentive is a good strategy to encourage people to opt in to your mobile database.

Once you start getting subscribers to your list, send them mobile coupons on a regular basis. With each message that you send out, make sure that you include instructions for people who change their mind and would like to unsubscribe from the list.

It is a good idea to deliver mobile coupons and other mobile engagement solutions to opt-in customers, which can be redeemed online or in a brick and mortar location. This approach gives them flexibility in how they will use it and will help to boost sales.

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