Choosing to use mobile coupons
is one of the best strategies that a modern business owner can use to boost
sales and promote his or her enterprise. Now that the majority of adults in the
U.S. own mobile phones, it makes good sense for businesses to deliver
money-saving mobile coupon offers directly to their customers.
Text message promotions and mobile coupons
can be delivered to the customers who have opted in to this service quickly and
easily. The text message marketing can include a link to the company's mobile
web site as well as a coupon code and instructions for the customer so that he
or she can use it.
Spread the word about your mobile engagement
platforms such as a mailing list by posting information about it on your
advertising materials, your company website, your Facebook page, and in your
store. Offering new subscribers a discount or another incentive is a good
strategy to encourage people to opt in to your mobile database.
Once you start getting subscribers to
your list, send them mobile coupons on a regular basis. With each message that
you send out, make sure that you include instructions for people who change
their mind and would like to unsubscribe from the list.
It is a good idea to deliver mobile
coupons and other mobile engagement solutions to opt-in customers, which can be
redeemed online or in a brick and mortar location. This approach gives them
flexibility in how they will use it and will help to boost sales.
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