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Wednesday, December 28, 2011

Christmas Day Mobile Device Activations Up 300 Percent

Is Christmas Day the time for turkey, presents, and mobile device activations? I knew that modern consumers are embracing mobile technology, but even I was surprised to discover that mobile activations for iOS and Android were up a whopping 353 percent.

During the first 20 days of December, between 1.3 and 1.8 million activations were processed each day. On Christmas Day this number skyrocketed to 6.8 million activations, which works out to a lot of people receiving a mobile device from Santa this year.

What does this mean for business owners? Now that we know that there is a pool of mobile device users who are ready and willing to embrace this technology, retailers and other businesses will be doing whatever they can to take advantage of this fact to boost sales.

I can see that this can only be a good thing as long as mobile retail sites are user-friendly and can provide consumers with the information they need to make a decision and get checked out quickly and conveniently. The name of the game here is make it easy for customers to do business with a particular company. They want their transactions fast, easy, and available to them whenever they want. The impressive number of mobile device applicant activations on Christmas Day speaks to this fact and retailers must be ready to respond appropriately.


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