QR Codes are cropping up in all kinds of places, and I am thinking that this trend will continue. The results of a survey conducted by AT&T show that a whopping 88 percent of the 500 markethttp://www.blogger.com/img/blank.gifers who responded said that they planned to increase their mobile marketing efforts over the next 12 months.
The most popular strategies for marketers are mobile apps for smartphones and mobile barcodes, also known as QR codes. I can certainly understand why mobile apps would be at the top of the list. Consumers have already demonstrated that they are ready and willing to use their cell phones to scan QR codes to get information or to see special offers. Businesses can and should be capitalizing on this concept to boost sales.
Including QR codes in a company's marketing effort is another good strategy, since it allows the company to share information directly with the consumer. The line between online and offline marketing continues to be blurred, and companies that want to use this strategy effectively are going to have to make sure that their campaigns are well planned.
As consumers become more sophisticated in using QR codes and mobile apps, they will come to expect more from the experience. Marketers are going to have to be innovative if they want to keep buyers engaged and interested in interacting with the company.