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Thursday, December 29, 2011

US Online Holiday Spending Up 15 Percent Over 2010

If there was any doubt about the popularity of online shopping during the holiday season, the figures released by comScore confirms that consumers are embracing mobile commerce like never before. I knew that online shopping was very popular, but I didn't realize that it accounts for $35.3 billion. This number is a full 15 percent above the figures released for 2010.

Approximately $1.25 billion in spending took place after on November 28, which is referred to as "Cyber Monday.” I can understand why consumers are interested in shopping this way. Online buying has become much easier with e-readers, tablets, and even smart phones. These items are very popular as gifts, and it makes sense that recipients will use them for shopping and other purposes.

During the 2011 holiday shopping season (November 1-December 26), digital content and subscriptions made up 2.8 percent of retail e-commerce sales. On Christmas Day, this category jumped to 20 percent of sales.

Given these figures, I can see that mobile technology being used for shopping is here to stay. As consumers become more comfortable shopping electronically and they realize the benefits of doing so, online store sales will continue to grow. I can't predict whether online shopping will overtake visiting a store in person, but I do know that consumers like to have a choice about what buying methods will work best for them.


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