It is the time of year when people make predictions about all kinds of things and there is no exception in the mobile marketing space. We already know that mobile marketing has been a very effective strategy for retailers, and all signs point to a continual increase in mobile marketing and mobile commerce in 2012.
If anything, more and more businesses will step up their mobile marketing efforts to tap into this market. Those who fail to keep up with the times will fall by the wayside; the mobile commerce wave continues to grow and consumers are indicating with their wallets that they are ready and willing to shop using their smart phones and tablets as well as their desktop computers.
Speaking of tablets, this device will absolutely continue to increase in popularity in 2012. Watch to see what kinds of new applications are developed for it over the next 12 months.
Consumers are going to continue to keep a close eye on their spending in 2012, which means they will be interested in receiving and redeeming mobile coupons. Retailers can capture their customers' contact information and forward coupons to the people on their mailing lists. The customer would then have the coupon scanned by the retailer at the time of purchase - no need to print off, store, or carry coupons to reap the benefit of preferred pricing for modern consumers.