Friday, December 9, 2011

Mobile Commerce a Winning Proposition for Retailers

Cyber Monday has grown in popularity over the past few years, but this year broke all previous records and proved to be one of the single biggest shopping days of the year. Mobile commerce is definitely becoming mainstream, and approximately ten percent of online shoppers will make a purchase using a mobile phone.

This is far from being a fad, and the trend is likely to continue in the future. If I were operating a retail operation, I would be taking steps to make sure my website was equipped to handle purchases made using a mobile device. Having the basics in place isn't enough, though; it is equally important to make sure that the process is user-friendly.

Consumers who are shopping online want the process to run smoothly. They do not have patience with sites that are difficult to navigate or those that do not process orders quickly.

Another suggestion for retailers who want to improve their sales figures from mobile commerce is to make sure that their catalogue site is visually appealing. Shoppers like to see clear images of what they are buying as well as detailed descriptions of the products for sale.

Since consumers have clearly indicated that they will be using mobile devices for their shopping, retailers need to make sure they are responding to this need appropriately by making the experience easy for buyers. The boost in sales will make it very worthwhile.

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