As the year ends, we are seeing many articles and studies on trends in 2012 and beyond. Berg Insight has released a report predicting that mobile marketing and advertising is poised to grow from $3.4 billion in 2010 to $22.6 billion in 2016. According to the analyst firm, this figure will equal 15.2 percent of the total amount spent on internet advertising. The definition of mobile marketing used for this study was a digital image displayed on a mobile handset.
This report is also predicting that a large increase in mobile advertising is on the way. This makes sense to me. Smartphones have become a mainstream accessory and retailers who were holding back on designating a portion of their advertising budget to mobile marketing efforts now know that this is an effective way to reach out to buyers.
As mobile advertising continues to develop, big players in the OS market such as Apple, Microsoft, Google, and Yahoo will continue to jockey for position to increase their market share. I think the one to watch in this race may well be Facebook. The social media giant is getting ready to jump into the mobile advertising game.
Given the fact that so many internet users are already familiar with Facebook, this company stands a very good chance of making its newest venture a great success. I know I'll be watching carefully to see what happens next.
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